
Meet the Team

Rob Pace
Senior Vice President, Veterinary Health Services, PetSmart
President, PetSmart Veterinary Services
Rob oversees PetSmart’s veterinary services offerings and leads the Vet Health Services team. Prior to joining PetSmart, he served as Chief Operating Officer for a multisite consumer healthcare organization, where he focused on provider support, client engagement, clinical outcomes, process improvement, and innovation as key drivers of scalable growth.

Kelly Hopkins
Sr. Director Franchise Sales
For more than 15 years, Kelly’s superpower has been helping leaders maximize their potential. She works closely with doctors and hospital teams to craft plans that allow them to focus on care and build their dream careers.

Cody J. Waldrop, MBA, CVPM, SHRM-CP
Principal Veterinary Business Consultant
For more than 20 years, Cody has worked in veterinary medicine in one form or another. He has served in every function within a veterinary practice, from the kennel to multi-site leadership, and now coaches PVS hospital owners in strengthening their practices and teams.

Ryan Kesler
Principal Franchise Sales Manager
Ryan’s passion is empowering veterinarians with the confidence, knowledge, and support they need to thrive as practice owners. With two decades of business development experience and firsthand perspective as a former franchisee, he knows what it takes to step into ownership and succeed.

Rosanne Marin
Senior Franchise Paralegal
As one of the first points of contact, Rosanne works to ensure new doctor-owners are embraced within the PetSmart Veterinary Services family. She puts her 40 years of legal experience to work to help them succeed.

Michael J. Kuehn
VP Veterinary Health Services
Michael played a key role in launching PetSmart Veterinary Services and now oversees the operations and support of every hospital location. He is a licensed attorney with 20 years of experience and helps doctors navigate the legal side of franchising.

Kevin Brongers
Principal PVS Marketing Director
Kevin leads with his heart to develop marketing strategies and community engagement initiatives that help doctors grow their client base and strengthen local relationships.

Kyle VanCoutren
Sr. Vet Business Consultant
Kyle is the Ace up a veterinarian’s sleeve. As a VBC, his goal is to take on some of the burden of running a hospital, and his extensive experience in veterinary medicine has prepared him with a workflow for any type of client interaction.

John Pahlke
Sr. Vet Sourcing & CRM Specialist
John has dedicated more than ten years to supporting veterinary professionals, and now helps vets achieve a dream phase in their careers: ownership. His experience in operations, finance, and HR enables him to advocate for vets in many areas of business.

April Mabe
Sr. Mgr Hospital Construction & Facilities
With 18 years of experience in the construction and design field — the last 9 at PetSmart — April’s background gives her a strong understanding of the full construction lifecycle and what it takes to get new animal clinics built, equipped, and ready for successful operation.

Dr. Jennifer Bruns
Sr. Director, Vet Relations
With 30 years of veterinary experience, Dr. Bruns works to support doctor-owners as their main point of contact. Driven by a true passion for the field, she helps veterinarians build the type of practice they desire and deserve.

Glenn Robinson
Director Franchise Ops Strategy & Innovation
Dr. Robinson is a veterinarian with extensive experience as a medical team leader, multi-site manager and operator. He leverages his diverse skill set and industry knowledge to identify and capitalize on opportunities for growth for both veterinarians and the hospitals he partners with.

Sarah Kent
Senior Veterinary Business Consultant
Sarah has been in the veterinary industry more than 12 years and brings a “pet first” mentality to her work. She leans on her experience in operations and people leadership to help veterinarians find success by balancing quality care and sound business practices.

Melissa Gonzalez
Senior Marketing Specialist
Melissa curates meaningful experiences that help veterinarians build strong connections with pet parents and their communities. She blends marketing strategy, psychology, and storytelling to bring clarity, intention, and long-term value to every PVS interaction.
Disclaimer: The franchisor is PetSmart Veterinary Services, LLC. This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can be made only through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.


